LawNext Legaltech Membership Program
ACCESS INDUSTRY LEADING BRAND AWARENESS, VALIDATION, AND PRODUCTION SERVICES FOR LEGAL TECH COMPANIES
For more than two decades, LawSites blog and Bob Ambrogi have been names that stood for independent legal tech journalism, trust, and a loyal community. That's because, for all those years, LawSites’ news coverage has remained independent from pay-to-play, sponsor bias, and audience paywalls.
The LawNext annual membership program is an opportunity for legal tech vendors to receive steep discounts on some of the highest profile advertising opportunities in the industry, while supporting our independent journalism.
Big Value, Simple to Use
Designed for the biggest and smallest of marketing teams.
Onboarding
During onboarding, we create your core content, such as product demos, in 2 - 3 simple recording sessions.
Passive Benefits
Most services are automatically delivered, taking the weight off your shoulders through year round promotion and support.
Ongoing Services
Services such as LawNext PR and scheduling mid-year product demos are designed to fit into your existing marketing workflow.
Partnership Tiers
Publishing Partner
Earn exposure by building a presence on LawSites and sharing your content.
Single product only
2,800
/year
Content Hosting →
1x Enhanced Listing
An elegant product profile, complete with you media coverage, video content, user reviews, and product information. Promoted on LawSites Blog news coverage and all other LawNext channels.Whitepaper Publication
Take advantage of our high-ranking domain authority and establish yourself as a thought leader by publishing original content to our community resource library.
LawNext PR →
Text submissions
Publish your written press releases directly to the LNPR feed, giving your news a permanent home on LawSites Blog, social media promotion, and an eblast.
Product Demos →
Press Briefings
Long form interview / product demo offers a 'first look' at a company. Used during onboarding, or when launching new features. With a focus on discussion, press briefings give buyers a comprehensive understand of who you are and what you do.
Production Partner
Work with LawNext to create quality, high traffic content with reuse rights.
Single product only
8,900
/year
Content Hosting →
1x Enhanced Listing
Whitepaper Publication
Q&A Interview
Answer tech-consultant approved questions about your company in an interview-format Q&A article published to the resource library.
LawNext PR →
Text submissions
2x PR Video Interview
15 minute, search engine friendly interviews with LawNext about your announcement, published to the industry, and hosted in our libraries.Boosted PR Placement
Our newswire submissions are published to LinkedIn in a weekly round-up. Advanced tiers allow your news to appear higher in our weekly round-ups, improving visibility.
Product Demos →
2x Press Briefings
"How it Works" Demo
15 minute interactive and fully produced product demos with LawNext. Our most popular content series!
1x Deep Dives
In-depth instructional video walkthroughs of your most important product features.
Promotion
Conference Interviews
At major conferences, we produce short video content with partners for social media in order to maximize announcement exposure and brand association.
LawSites Recognition Page
Your support of our program is what funds our independent journalism. Earn public recognition and validation for your support by appearing on our LawNext supporters page, prominently displayed on LawSites.
Promotion Partner
Leverage our reputation and reach to position yourself as an industry leader.
Add Additional Products: $5,800
13,980
/year
Content Hosting →
1x Enhanced Listing
Whitepaper Publication
Q&A Interview
LawSites Sponsored Post
Sponsored Post
Publish your reports, surveys, and other thought leadership content directory to the homepage of LawSites blog. Sponsored Posts receive the same treatment as our own content, and are featured in our daily and weekly newsletters.
LawNext PR →
Text submissions
4x PR Video Interviews
Premium Placement
Dedicated Social Post
When multiple press releases are running in a single day, your news will be promoted on LinkedIn in a dedicated post, rather than grouped with other news from the day.Product Demos →
2x Press Briefings
"How it Works" Demo
3x Deep Dives
Promotion
Live Conference Promotion
LawSites Partner Recognition page
Promotional Video Clips
Increase engagement on your press releases with packaged clips of the most shareable moments from your interviews. Yours to keep.Company Playlist
Increase accessibility by getting your own playlist to house all product demos on LawNext YouTube.Reviewer Gift Cards
Review Campaigns
Quarterly review campaigns promoted on social media and our newsletters offer your users $10 gift cards in exchange for reviews.
Social Media Reposting
Align with our brand and allow us to help you promote your efforts - like webinars, surveys, and user conferences - that may not fit perfectly into the LawNext PR channel.
VIP Access & Turnaround
Last minute product launches and conference promotion efforts benefit from faster turn around on all production content, plus priority access to our calendar slots.
Just Starting Up?
We want to help! Discounted partnership programs & free access to LawNext PR are available to support vendors who meet specific revenue and funding requirements.
Full Comparison
LawNext PRPublish your company's news on LawSites blog, promote with video interviews, and share with our audience. | ||||
|---|---|---|---|---|
PUBLISHING | START-UP | PRODUCTION | PROMOTION | |
LawNext PR Newswire LawNext PR Newswire Publish your news and announcements to LawSites blog PR newswire. All vendors, regardless of size or budget, go through same feed with equal promotion. See Examples | Unlimited | Unlimited | Unlimited | Unlimited |
LawNext PR Interviews LawNext PR Interviews Sit-down video interviews with and produced by LawSites to help validate major news announcements. See examples | ❌ | 1 | 2 | 4 |
Boosted PR Placement Boosted PR Placement Our newswire submissions are published to LinkedIn in a weekly round-up. Advanced tiers allow your news to appear higher in our weekly round-ups, improving visibility. | Standard | Elevated | Elevated | Leader |
Featured PR Posts Featured PR Posts Promotion Partners receive dedicated LinkedIn posts for their press releases. | ❌ | ❌ | ❌ | ✓ |
Product DemosExplain your value, show your product, and create instructional videos with our three variations of product demos. | ||||
|---|---|---|---|---|
PUBLISHING | START-UP | PRODUCTION | PROMOTION | |
Press Briefings Press Briefings Long form interview / product demo offers a 'first look' at a company. Used during onboarding, or when launching new features. With a focus on discussion, press briefings give buyers a comprehensive understand of who you are and what you do. Reach 600 - 3000 views | 1x | 1x | 2x | 2x |
How it Works How it Works 15 minute demos provide an overview of your value and key features. How it Works’ structured formula showcase your key features, allow for video clipping, and can be repurposed. Reach 4,000+ views | ❌ | 1x | 1x | 1x |
Deep Dives Deep Dives Instructional videos take the features from your How it Works, and allow you to walk through how to perform specific tasks in your platform. Classified as 'how-to' videos, Deep Dives benefit your current clients, and rank against competitors when clients search for answers. Reach 500 - 2,000+ views | ❌ | ❌ | 1x | 3x |
Content HostingCapitalize on our reputation and domain authority to earn exposure. | ||||
|---|---|---|---|---|
PUBLISHING | START-UP | PRODUCTION | PROMOTION | |
Enhanced Listings Enhanced Listings Added Listing features improve the look of your page, benefit SEO, and enhance cross-channel visibility. Listings appear on the side of related LawSites articles and add elements such as FAQ's to benefit SEO. | 1x | 1x | 1x | 1x |
Publish Whitepapers Publish Whitepapers Publish your written content, such as whitepapers or thought leadership to the LawNext Resource Library. In addition to organic traffic, published content allows for link-backs and benefits from our web search presence. See examples | 6x | 12x | 12x | 12x |
Q&A Interviews Q&A Interviews Answer questions about your company created by law firm tech consultants. Published in a Q&A-formatted article. | ❌ | ✓ | ✓ | ✓ |
LawSites Sponsored Post Sponsored Post Publish your reports, surveys, and other thought leadership content directory to the homepage of LawSites blog. Sponsored Posts receive the same treatment as our own content, and are featured in our daily and weekly newsletters. | ❌ | ❌ | ❌ | ✓ |
Partner Promotion & SuccessYear-round promotion and brand association to keep you top of mind. | ||||
|---|---|---|---|---|
PUBLICATION | START-UP | PRODUCTION | PROMOTION | |
Promoted on LawSites Blog Promoted on LawSites Blog Whenever we publish content on LawSites Blog related to your software category, we promote our highest rated related products right in the article. | ✓ | ✓ | ✓ | ✓ |
Conference Interviews Conference Interviews At major conferences, we produce short video content with partners for social media in order to maximize announcement exposure and brand association. See Examples | ❌ | ✓ | ✓ | ✓ |
Reporting Reporting Track content views and impressions in your dashboard. | ❌ | ❌ | ✓ | ✓ |
LawSites Recognition Page LawSites Recognition Page Your support of our program is what funds our independent journalism. Earn public recognition and validation for your support by appearing on our LawNext supporters page, prominently displayed on LawSites. | ❌ | ❌ | ✓ | ✓ |
Content Promo Clips Promo Clips for Video Content Receive short clips of highlights from LawNext PR and Product Demo content to share with your audience in order to increase engagement and awareness. | ❌ | ❌ | ❌ | ✓ |
YouTube Playlist Co-Branded YouTube Playlist All of your LawNext-produced content is displayed in a partner playlist on our YouTube. | ❌ | ❌ | ❌ | ✓ |
Review Campaigns Review Gathering Campaigns Quarterly review campaigns promoted on social media and our newsletters offer your users $10 gift cards in exchange for reviews. | ❌ | ❌ | ❌ | ✓ |
Social Media Reposting Social Media Reposting Align with our brand and allow us to help you promote your efforts - like webinars, surveys, and user conferences - that may not fit perfectly into the LawNext PR channel. | ❌ | ❌ | ❌ | ✓ |
VIP Access & Turnaround VIP Access & Turnaround Last minute product launches and conference promotion efforts benefit from faster turn around on all production content, plus priority access to our calendar slots. | ❌ | ❌ | ❌ | ✓ |
F.A.Q
Absolutely not. If you already email Bob to schedule a demo when you have a new product coming out, or you're looking to be covered by our news coverage, nothing is changing.
This program is 100% voluntarily, and purely designed to allow us to maintain the newsroom as a free resource for both the vendors we write about and the legal professionals in our audience.
We're going more for the Pro Publica journalism model, or the Patreon supporter model, but essentially, yes.
Our reduced rates are offered in exchange for the expectation that you will be able to provide annual, recurring support.
The predictability this gives us supports us immensely.
While some parts of the membership are available to an entire company, such as the PR feed, most of the package is priced around singular products.
Companies with multiple products are eligible for a central Company Listing page, and can add on their additional products at a reduced rate.
No. You make divide payments into quarterly, biannual, or annual payments.
You can. If you already purchased any of the services included in the membership tier you'd like to join, we will discount your first year's membership by their value.
First of all, we give you the right to keep and use the content we make for you in your own materials.
If you cancel your membership before your renewal deadline, we will continue to host any evergreen content, such as press releases.
In order to keep our content up to date and relevant, we may remove your product demo videos and elements of your product listing if we can not confirm they are still accurate
We will remake your videos every year to keep them up to date, if necessary. If you need to replace your content within a single year, you may do so for a very small fee.
If you haven't made any substantial changes to your product in the last year, you are able to use your annual production credits for additional product demos, with the understanding that all How it Works content must remain up to date in subsequent years in order to stay hosted on our platforms.
Some engagements, such as our How it Works demos, can still be purchased a la carte from our media kit. Others, such as product briefings, are only available through the membership program.
If you are a member looking to add on extra engagements for second products, you can buy additional individual engagements at a discounted members rate, or double your membership tier for substantially larger savings. The discount percentage depends on the tier.
Our intention with the membership program is to be able to reduce the amount of advertising we put on our newsletters and websites.
We do still offer podcast sponsorships and display ads on our websites and newsletters, but we have reduced our inventory significantly.
How to Join
To learn more, book a meeting on our calendar, or submit your email address, and someone will reach out to you.
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