How it Works

15 minute product demo with Bob Ambrogi, plus a Q/A. Comprehensive distribution by LawNext and yours to keep.

About

How it Works product demos have become our most popular engagement, and for good reason.

From years of covering legal technology products, Bob has learned that a one-on-one demo of a product, directly from the company that developed it, is the most valuable way to learn about it. With How It Works, your potential customers get to “look over Bob’s shoulder” as you demonstrate your product, seeing what he sees and hearing your answers to his questions

With a lower barrier than a sales presentation, and a more engaging format than your own talking head demo, How it Works allows you to present your value proposition before going into an overview of the key features of your product. After each feature, Bob will ask questions about what you've shown, just like your customers would in a real sales call.

Product demos are cleaned up, edited to focus on what the presenter is showing, and published across all of our platforms with a comprehensive promotion strategy. They're also yours to keep and showcase however you'd like.

What's included

Production

A high quality production process designed to make your product demo look as good as possible.

Included production services:

Professional recording

Edit includes audio cleanup, zoom in on screen elements, removing pauses, filler words, and loading screens

Copy of full video

Chapter markers of each topic

Short video of each topic

Publishing

Videos are published to all of our properties in the form of full video, shorts, articles, and more.

Included publishing:

YouTube hosting of full video with chapters

YouTube hosting of each topic as shorts

LawSites blog feature article by Bob Ambrogi

Published to LawNext directory resource library

Promotion

Our comprehensive promotion puts your video on the top of every channel we have, and more.

Included promotion:

Targeted promotion

Homepage placement on LawSites blog

2x featured placements in daily and weekly newsletters

Social media promotion

Featured placement atop LawNext directory resource library

What to expect

60,000+

Impressions

3,000+

Views

$4,702

Average Cost

~~2024 Q4: SOLD OUT~~

2025 Q1: SPACES OPEN 11/8/2024

How to Reserve

In order to give every vendor maximum exposure, we only offer a limited number of product demos each quarter.

Because of the limited schedule, you may need to reserve your publication date ahead of time.

To learn more, book a meeting on our calendar, or submit your email address, and someone will reach out to you.